💰 20000
Eligibility:

Graduation or Equalant

Understand the fundamentals of Social Media MarketingDevelop result-driven social media strategies for brandsMaster Facebook, Instagram, YouTube, and LinkedIn marketingCreate engaging and high-performing social media contentExecute paid advertising campaigns on major social platformsAnalyze performance using social media analytics toolsBuild audience engagement and online communitiesManage brand reputation through social media listeningImplement influencer marketing and collaboration strategiesMeasure ROI and optimize campaigns for better conversionsUse content scheduling and automation tools effectivelyPrepare for careers as Social Media Marketing Professionals or Freelancers

Course Description

The Social Media Marketing Professional course covers strategy, content creation, advertising, analytics, and engagement across platforms like Facebook, Instagram, LinkedIn, and Twitter. It equips learners with skills to build brand presence, drive traffic, and generate leads.

Modules

  • Introduction to Social Media Marketing & Strategy
  • Content Creation & Audience Engagement
  • Social Media Advertising & Paid Campaigns
  • Analytics, Reporting & Optimization
  • Advanced Social Media Strategies & Automation
  • Capstone Project & Career Development

Projects

  • Develop a social media marketing strategy for a new brand, including audience targeting and platform selection
  • Design a one-month content calendar for a brand, including post formats and engagement strategies
  • Create and launch a Facebook or Instagram ad campaign, analyzing audience insights and ad performance
  • Generate and analyze a social media performance report for a brand, including key metrics and improvement strategies
  • Create a growth strategy for a brand using automation tools, viral content, and engagement strategies
  • Develop and present a comprehensive social media campaign for a real or simulated brand, including content planning, advertising, analytics, and optimization strategies

Assignments

  • Develop a social media marketing strategy for a new brand, including audience targeting and platform selection
  • Design a one-month content calendar for a brand, including post formats and engagement strategies
  • Create and launch a Facebook or Instagram ad campaign, analyzing audience insights and ad performance
  • Generate and analyze a social media performance report for a brand, including key metrics and improvement strategies
  • Create a growth strategy for a brand using automation tools, viral content, and engagement strategies
  • Develop and present a comprehensive social media campaign for a real or simulated brand, including content planning, advertising, analytics, and optimization strategies

Certificate

Practical AI-integrated Project (40%)
Final Online Test (60%)
NxT Certified Social Media Marketing Professional Certificate
awarded upon successful completion.

Career Opportunities

  • Job Roles
  • Social Media Marketing Manager
  • Digital Content Strategist
  • Paid Ads Specialist
  • Community Engagement Manager
  • Freelancing Opportunities:
  • Social Media Marketing Freelancer
  • Influencer Marketing Consultant
  • Social Media Ads Expert
  • Startup Opportunities:
  • Start your own social media agency.
  • Monetize social media skills through coaching & online courses.
  • Build a personal brand and become an influencer.

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